PowerPoint

Use assertion-evidence web slides for persuasion

Looking to build a case on your web page? To persuade an audience to take an action? Take a cue from some fascinating research about assertion-evidence presentation slide …

Inside

Don’t bother with all those title case exceptions
Prefer narrative structure to the inverted pyramid
Embrace the ubiquitous ‘Layer Cake Layout’

Outside

Who

Kyle Henderson has been making digital documents for more than 20 years. He’s the creative services manager at UW‑Madison’s Division of Information Technology. He also teaches web classes at Madison College and helped develop its Basic Web Certificate. Kyle is a regular conference and seminar speaker on digital-communication style and method.

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