Myers-Briggs

Use personality-type content structure for promotional pages

The Myers-Briggs Type Indicator™ is the world’s most popular tool for evaluating personality type. Does it have anything to say to us about digital content structure? We humans …

Inside

Don’t bother with all those title case exceptions
Prefer narrative structure to the inverted pyramid
Embrace the ubiquitous ‘Layer Cake Layout’

Outside

Who

Kyle Henderson has been making digital documents for more than 20 years. He serves a dual appointment at University of Wisconsin-Madison: creative services manager at the university’s Division of Information Technology and lecturer in communication topics at the Division of Continuing Studies. Kyle is a regular conference and seminar speaker on digital communication style and method.