Myers-Briggs

Use personality-type content structure for promotional pages

The Myers-Briggs Type Indicator™ is the world’s most popular tool for evaluating personality type. Does it have anything to say to us about digital content structure? We humans …

Inside

Don’t bother with all those title case exceptions
Prefer narrative structure to the inverted pyramid
Embrace the ubiquitous ‘Layer Cake Layout’

Outside

Who

Kyle Henderson has been making digital documents for more than 20 years. He’s the creative services manager at UW‑Madison’s Division of Information Technology. He also teaches web classes at Madison College and helped develop its Basic Web Certificate. Kyle is a regular conference and seminar speaker on digital-communication style and method.

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