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Digital Style Matters

Exploring the world of documents on a screen

  • Matters from history
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Myers-Briggs

Use personality-type content structure for promotional pages

Myers-Briggs illustration cropped

The Myers-Briggs Type Indicator™ is the world’s most popular tool for evaluating personality type. Does it have anything to say to us about digital content structure? We humans …

Read moreUse personality-type content structure for promotional pages

Inside

  • Don’t bother with all those title case exceptions
  • Prefer narrative structure to the inverted pyramid
  • Embrace the ubiquitous ‘Layer Cake Layout’

Outside

Who

Kyle HendersonKyle Henderson has been making digital documents for more than 20 years. He serves a dual appointment at University of Wisconsin-Madison: creative services manager at the university’s Division of Information Technology and lecturer in communication topics at the Division of Continuing Studies. Kyle is a regular conference and seminar speaker on digital communication style and method.

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