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Digital Style Matters

Exploring the world of documents on a screen

  • Matters from history
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argument

Use assertion-evidence web slides for persuasion

Screenshot assertion-evidence website

Looking to build a case on your web page? To persuade an audience to take an action? Take a cue from some fascinating research about assertion-evidence presentation slide …

Read moreUse assertion-evidence web slides for persuasion

Inside

  • Don’t bother with all those title case exceptions
  • Prefer narrative structure to the inverted pyramid
  • Embrace the ubiquitous ‘Layer Cake Layout’

Outside

Who

Kyle HendersonKyle Henderson has been making digital documents for more than 20 years. He serves a dual appointment at University of Wisconsin-Madison: creative services manager at the university’s Division of Information Technology and lecturer in communication topics at the Division of Continuing Studies. Kyle is a regular conference and seminar speaker on digital communication style and method.

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